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The automotive interior suppliers are challenged to develop materials, that not only perform functionally, but also provide the right combination sensory experience (e.g. visual appeal, tactile feeling) and brand differentiation at very competitive costs. Therefore, the objective of this research presented in this paper is to develop a methodology that can be used to measure customer perception of interior materials and to come up with a unique system for assessing value of different interior materials. The overall methodology involves the application of a number of psychophysical measurement methods (e.g. Semantic Differential Scaling) and statistical methods to assess: 1) overall customer perceived quality of materials, 2) elements (or attributes) of perception, and 3) value of materials from OEM's viewpoint in terms of the measurement of perception of quality divided by a measure of cost.

Warpage is the distortion induced by inhomogeneous shrinkage during injection molding of plastic parts. Uncontrolled warpage will result in dimensional instability and bring a lot of challenges to the mold design and part assembly. Current commercial simulation software for injection molding cannot provide consistently accurate warpage prediction, especially for semi-crystalline thermoplastics. In this study, the root cause of inconsistency in warpage prediction has been investigated by using injection molded polypropylene plaques with a wide range of process conditions. The warpage of injection molded plaques are measured and compared to the numerical predictions from Moldex3D. The study shows that with considering cooling rate effect on crystallization kinetics and using of the improved material model for residual stress calculations, good agreements are obtained between experiment and simulation results.

Although computer models for vehicle and sub-system performance simulations have been developed and used extensively in the past several decades, there is currently a need to enhance the overall availability of these types of tools. Increasing demands on vehicle performance targets have intensified the need to obtain rapid feedback on the effects of vehicle modifications throughout the entire development cycle. At the same time, evolution of the PC and development of Web-based applications have contributed to the availability, accessibility, and user-friendliness of sophisticated computer analysis. Web engineering is an ideal approach in supporting globalization and is a cost-effective design-analysis integration business strategy. There is little doubt that this new approach will have positive impacts on product cost, quality, and development cycle time. This paper will show how Microsoft Excel and the Web can be powerful and effective tools in the development process.